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Given the market’s emphasis on youth and tech, it’s no surprise that Instagram has been the main driver of interest in Yukhnovich’s work, as is the case with so many of today’s artists. “There’s been this youthquake in terms of who’s buying the work and who’s distributing it,” she said.Īccording to Sotheby’s end-of-year statement, “An influx of younger, tech-savvy collectors” helped the auction house achieve a record $7.3 billion of sales in 2021, with the number of bidders under 40 increasing by 187 percent. A new wave of participants in their 40s, 30s and even 20s, enriched by inheritance and the tech economy, is transforming the market, she added. The buyers of big-ticket contemporary art are also increasingly younger, Cromwell said. Recent salesroom prices for Yukhnovich, Matthew Wong and Avery Singer have added an extra digit. Eyebrows were raised during that earlier frothing of the market when paintings by artists like Smith, Jacob Kassay and Oscar Murillo were flipped to make auction prices of more than $300,000.
Last year, they turned over a record $450 million, a 275 percent increase on 2020, according to Artprice, a company based in France that tracks international auction sales. In 2014, works by artists under the age of 40 raised $181 million at auction. The stakes for gambling on young contemporary art have never been higher. Yukhnovich’s auction prices, on the other hand, have risen into a different realm, which only encourages more would-be buyers to join the line.
Her latest works in the Victoria Miro show are marked between $135,000 and $470,000 (£100,000 to £350,000), reflecting how the artist’s gallery prices have “slowly and carefully risen over the past 18 months,” according to Carey-Williams. Yukhnovich, who declined to be interviewed for this article, has a distinctive painting style that dematerializes figure-cluttered subjects by old masters into swirling flecks of color. “Auction results do not affect the pricing strategy adopted for Flora’s work,” Carey-Williams said. Galleries are keen to avoid this: A frothy resale market can make it difficult for artists to sustain long-term careers. The heat in the market for Yukhnovich’s exuberant semiabstract paintings is symptomatic of the phenomenon known as “ flipping.” When demand for certain artists significantly outstrips supply, those fortunate enough to have acquired their works via galleries can make enormous profits if they offer them at auction. “The number of very interested, serious collectors who have inquired after the work runs in the hundreds,” said Matt Carey-Williams, Victoria Miro’s head of sales. Another hangs in the Downing Street home of Britain’s finance minister, Rishi Sunak.įlora Yukhnovich, 31, a British painter whose first solo exhibition at the Victoria Miro gallery in London opens on Tuesday, is one of the most sought-after young rising stars in the art world, and her works are attracting voracious demand internationally from collectors and speculators. In 2021, one of them was resold at a Sotheby’s auction for a record $3.1 million.
LONDON - Three years ago, her large paintings were selling at a little-known gallery for about $40,000 each.